Kasia
Gumowska

Strategy & Messaging
Turnbull & Asser
September 2023 – November 2024
The British heritage brand refining its viewpoint and voice for the here and now.

Working in collaboration with a partner agency, I helped refresh and realign the brand’s messaging and tone, drawing from Turnbull & Asser’s legendary legacy and designed to remain relevant, scalable, and sustainable over time. The result was a clear, flexible framework designed to support consistent expression across channels as the brand continues to evolve.