Kasia
Gumowska

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Creative Translations

The Attico

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Product Descriptions

The Attico

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Strategy & Messaging

Iberiain

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Newsletters

Umit Benan

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Landing Pages

EMME

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Product Descriptions

Dsquared2

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Blog posts

Dashline

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Website copy

Kinlett Coffee

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Product Descriptions

Umit Benan

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SEO

EMME

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Creative Translations

North Sails

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Creative Translations

Santoni

moonboot 2 kasia gumowska 1
Product Descriptions

Moon Boot

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SEO

Moon Boot

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Landing Pages

DHARMA

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Product Descriptions

Turnbull & Asser

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Creative Translations

Aquazzura

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Landing Pages

Turnbull & Asser

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Website copy

The Meaning Of

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Newsletters

EMME Marella

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Blog posts

Turnbull & Asser

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Strategy & Messaging

Turnbull & Asser

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Strategy & Messaging

Canvas & Coif

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Website copy

Canvas + Coif

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Product Descriptions

Salvatore Ferragamo

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Strategy & Messaging
The Meaning Of
April 2023 – September 2023
An independent London-based label using fashion as a medium to question meaning, identity and relevance in a changing industry.

Working alongside a creative agency, I defined the brand’s positioning across vision, purpose, category, and audience, centred on storytelling that bridges ideas and impact. This strategic groundwork became the starting point for the brand’s digital presence.