Kasia
Gumowska

Your brand has a story to tell.
Whether you’re a luxury powerhouse or a passionate entrepreneur, I’ll help you unlock your narrative potential and harness the power of words to truly embrace your uniqueness.

But first, let’s get to know each other better – starting with five facts you should know about me.

  1. Fashion credentials. Through years of study, I’ve developed the knowledge and skills needed to work with the world’s leading brands: I earned a bachelor’s and master’s degree in fashion studies in Rome and Bologna, Italy, and completed a training course in Art Direction for Fashion at Central Saint Martins, London.
  2. Luxury expertise. From brilliant-cut diamonds to iconic handbags and even supercars: I understand the key pillars of excellence and exclusivity in a continually shifting, extraordinarily competitive scenario.
  3. An Italian story. My work is informed by personal encounters with authentic ‘Made in Italy’ luxury. Over the years, I’ve crafted copy for Fendi, Max Mara, Salvatore Ferragamo, Valentino, YOOX NET-A-PORTER and EssilorLuxottica, among others.
  4. Virtually next door. I lived in Milan and Amsterdam before settling in Porto, Portugal – my current home. I work with clients across the globe, from London to Istanbul and as far as Mauritius.
  5. Strategically a company of one. I can work as an extension of your marketing team or come on board for the launch of a new product, project or website.

SUCCESS STORIES

Nisha Kanabar
– Founder of Industrie Africa (Mauritius)

"Kasia delivers beautiful product copy that brings African fashion closer to the international consumer narrative and contributes to shifted perceptions of the continent’s creative scene. She’s accommodating, organised, and most importantly, extremely easy to work with! She seamlessly adapted to our systems and processes."

Ingeborg Kreukniet
– Co-Founder of Budeoo (the Netherlands)

"Our goal was to improve product copy and ensure it was relevant to target audiences. Kasia was easy to work with and managed the project very well. Together, we created a solid system that has significantly enhanced the brand’s online presence and communication."

Anita Ponza
– Freelance copywriter for fashion and luxury (Italy)

"Precise and professional. Kasia excels in creative and technical areas. The process of working together was fluid and effortless – we were in sync right from the start. The end result was perfect every time."

Marta Zoccatelli
– Account Manager, Triboo Digital (Italy)

"Kasia's precision, commitment and collaborative spirit ensure every project is well-executed and successful. Her positive mindset and friendly, flexible approach have been essential in forging a lasting partnership."

Debora Saveriano
– Founder and Creative Director, Heima Design Studio (UK)

“Kasia seamlessly translated the brand’s strategy into a tone of voice that helped bring everything to life.”

Mateo Pinzon
– Content Coordinator, EssilorLuxottica (Italy)

"The mission: crafting UX copy that guides users through our apps. The result: quality content that balances the expectations of key stakeholders with tight project timelines."

Maria Chiara Rizzi
– Founder of Mana Content (Italy)

"A professional approach, excellent quality and consistent tone of voice. Kasia brings a fresh perspective to projects and is a dependable team player."

Shani Gailbreath
– Founder of Canvas + Coif (United States)

"The result? Copy that sounds like me – but better."

copy collection

A few highlights of my creative work.
From A to Z – Aquazzura to Zegna – I’ve written for the best of the best.

NUDE Glass

"Sculpted to a regular size from caramel-hued crystalline glass, the result fuses contemporary design with artful sensibilities."

Carrera

"A must-have for those looking to add a signature Carrera twist to their wardrobes."

Eyewear by David Beckham

"Inspired by the style legends who nailed the on-the-road aesthetic."

Fendi Kids

"Iconic essentials to play the day away."

Fendi

"Effortless silhouettes and energising prints to inspire a new-season wardrobe refresh."

G-Star RAW

"There is no limit to what denim can do."

Max Mara

"Inspired by the past yet firmly focused on the path forward – a bold and bright vision of the future."

North Sails

"While the boats and rules may change over the years, our shared story and passion for sailing remain unwavering."

Paris Texas

"An essential footwear staple reinterpreted with a signature Paris Texas twist – bold and unmistakably feminine."

Pininfarina Segno

"Pininfarina Segno X Maserati: two legends come together in an exclusive collaboration that showcases the very best of Italian design and performance."

Salvatore Ferragamo

"Equal parts polished and precious, the Studio bag is the maison's signature style courtesy of its contemporary yet innately elegant design."

Woolrich

"An enduring classic redesigned for today's dynamic, urban lifestyle – the car coat traces its roots back to the early 1900s when driving was considered an outdoor sport."

YOOX NET-A-PORTER

"T-shirt or shirt? Blazer or biker? Sneakers or derby shoes? No need to choose just one, if finding everything you need is easier than ever before."

expertise

Tone of voice

You know that feeling when a brand has an air of luxury and oozes exclusivity? I’ll help you craft a strategic tone that elevates your business to new realms.

Organic and paid social media

Fact: I've written Instagram posts that have scored over 45,000 likes. Rest assured, I know the must-have ingredients when it comes to building an engaging social media presence.

Newsletters

Whether you’re looking for impactful subject lines to drive a higher open rate or captivating calls to action to boost conversions and sales, I craft copy that gets desired results.

Product descriptions

Premium brands don’t sell the features of the product: they capture the power of narrative to create value, seduce and captivate.

E-commerce

I’ve worked with world-class industry experts, including the ultimate online luxury retailer – YOOX NET-A-PORTER GROUP – serving over 4.3 million customers in 180 countries.

SEO

From high-converting product descriptions to landing pages that boost credibility – I’ll help you strike the perfect balance between creativity and strategy, and leverage their combined power.

Campaigns

Sometimes consumers don’t know what they want until they see it. Whether it’s window displays or e-commerce banners, I’ll bring your vision to life through impactful, revenue-driven content.

Press releases

A crucial part of the corporate communications arsenal – I can quickly synthesise a variety of information and find a newsworthy angle that’s professional and captivating.

clients

Fashion

Aquazzura
Carrera
Dondup
EssilorLuxottica
Eton Shirts
Eyewear by David Beckham
Fendi
G-Star RAW
Industrie Africa
K-Way
Max Mara Fashion Group
Nike
North Sails
Paris Texas
Safilo Group
Suitsupply
Salvatore Ferragamo
Superga
Turnbull & Asser
Woolrich
YOOX NET-A-PORTER GROUP

Lifestyle

NUDE Glass
Pininfarina Segno

Beauty

Ellis Faas Cosmetics
Gritti Fragrances
Teeez Cosmetics

Publications

ELLE Poland
Fashion Magazine
Fashionbeans.com
Frame Magazine
Frizzifrizzi.it
Vogue.it

Agencies

Allthatsgood
FCDB
Li & Fung
Triboo Group
XXS

Artists

Anna Ławska Jewellery
Miguel Apolinário
Pim Leenen